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These high quality Egyptian cotton towels are soft and very absorbent, weighing approx 450 grams per square metre. The Egyptian cotton soft 550gsm towel is just as absorbent as a heavier weight towel due to the super absorbent fibres, yet has a lighter, softer feel. Egyptian cotton is the finest and strongest cotton in the world because it has long fibres, which spin into much stronger yarns. Egyptian cotton is also recognised as one of the most luxurious towels available, the higher the density of loops the softer the towel feels. Egyptian cotton improves with use, becomes softer and lasts longer than conventional cottons.